Strange

It's an understatement that this city is awash in advertising. Most of it is blared in your face - in stores, elevators, trains, taxis, and on buildings, for starters - but most people have probably learned to tune it out. Another air fresher, whitening product, diaper, energy drink...same old messages. So imagine our exhilaration (confusion?) upon spying these two marketing schemes:


The first is an ad for the California WOW gym and depicts a levitating yogi, and the second is a clothing store whose name invokes images of a rotund citizenry. Huh. They got our attention, but we don't know what they're selling.